

CcaM strives to better understand the role of the media in children's and adolescents' lives.
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Simone M. de Droog Ph.D. Student and Research Associate E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. |
| Simone de Droog (MSc, 2008) is a Ph.D Student in the Amsterdam School of Communications Research, ASCoR, at the University of Amsterdam. She investigates whether and how advertising techniques can make fruit more attractive to children. Among other things, she will look at brand characters, advergames and television commercials during the course of her Ph.D. | |