Esther Rozendaal (Ph.D., 2011) is working as a postdoctoral research fellow in the Amsterdam School of Communication Research, ASCoR, University of Amsterdam. As a postdoctoral researcher she is part of Moniek Buijzen’s NWO Vidi project on children and adolescents’ commercialized media environment. Rozendaal investigates whether and how children's advertising literacy can reduce their susceptibility to advertising effects. Her work has been recognized with an award from the National Communication Association (NCA). Besides her postdoctoral research project, 

In addition to her academic activities, Rozendaal she also acts as a scientific consultant about different aspects of children’s consumer behavior, for example for Stichting Media Rakkers and the Media Literacy Network. Together with colleague Moniek Buijzen she initiated Bitescience.com, a subscribtion website presenting academic research knowledge in bitesize portions. For more information, see www.bitescience.com.

Rozendaal is the author of several publications. Below a list of selected publications, see her CV for a full list.

Rozendaal, E., Van Reijmersdal, E. A., Slot, N., & Buijzen, M. (2012). Children's responses to advertising in social games: Persuasion knowledge and susceptibility to peer influence. Paper presented at the 41th annual conference of the European Marketing Academy, Lisbon, Portugal. 

Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2012). Think-aloud process superior to thought-listing in increasing children's critical processing of advertising. Human Communication Research, 38, 199-221.

Rozendaal, E., Lapierre, M. A., Van Reijmersdal, E. A., & Buijzen, M. (2011). Reconsidering children's advertising literacy as a defense against advertising effects. Media Psychology, 14, 333-354.

Rozendaal, E., Buijzen, M., & Valkenburg, P. (2011). Children’s understanding of advertisers’ persuasive tactics. International Journal of Advertising, 30, 329-350. 

Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2010). Comparing children's and adults' cognitive advertising competences in the Netherlands. Journal of Children and Media, 4, 77-89.