Eva van Reijmersdal (PhD, 2007) is assistant professor of commercial communication in the Amsterdam School of Communications Research, ASCoR, at the University of Amsterdam. She investigates effects of mixtures of advertising and editorial content (e.g. brand placement, advertorials, etc.) on audiences. She works as a post doctoral research in the project of Moniek Buijzen on the effects of commercialized media environments on children and adolescents. Her work has been recognized with awards from the Dutch School of Communications Research (NESCoR), the International Communication Association (ICA), and the European Advertising Academy (EAA).