The Role of Social Influence Processes for Media Effects of Social and Mobile Media

In recent years, there was ample discussion around the influence of social and mobile media on their users’ well-being. The public discourse on this topic thereby focused mainly on the potential negative effects of digital media use. The aim of this project is to test whether this kind of public discourse and the resulting social norms surrounding social and mobile media use impact how users are influenced by their use. We will, for example, examine, if young users' perceived mobile media use (e.g., as too long) is more important for media effects than the actual objective use (e.g., usage time) and whether perceived used is impacted by social norms.

Susanne Baumgartner, Lara Wolfers, Ine Beyens (Jan 2024)

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uva university of amsterdam ascor