Marthe Möller (PhD, 2021) is an Assistant Professor of Entertainment Communication at the Amsterdam School of Communication Research (ASCoR). In her work, Marthe focuses on two research lines. In one research line, she studies how online conversations on social media shape users' entertainment experiences and how this can foster connection. In her second line of research, Marthe focuses on the development of (computational) methods for studying entertainment content consumption. She is an affiliate member of the UvA Data Science Centre and a co-director of the Digital Communication Methods Lab. Her full profile is available on the website of the University of Amsterdam.