Dominique Wirz (PhD) is an Assistant Professor at the Amsterdam School of Communication Research, ASCoR, at the University of Amsterdam. She studied Communication at the Berlin University of the Arts (B.A) and University of Zurich (M.A.). In 2018 she obtained her PhD from the University of Zurich. Before joining ASCoR in 2023, she was senior researcher at the University of Fribourg (Switzerland). She was also a Fulbright visiting scholar at Michigan State University (2021) and a visiting researcher at ASCoR (2022).
Her research focuses on infotainment on social media, especially Instagram and TikTok. Further, she is interested in psychological richness as a dimension of entertainment experiences in digital media use. To study the impact of digital media, she employs innovative methodological approaches, such as experiments, experience sampling, tracking data, and data donation.